▪ 10+ years experience in top U.S. and Canadian wine markets, working with coveted brands like Romanee Conti, Leflaive, Biondi Santi, Familia Torres, Kracher, Schramsberg, Rombauer and more. ▪ Proven track record of reliable sales performances and consistently exceeded company goals. ▪ Highly skilled in leading market strategies, managing A&P budgets, and building valuable customer relationships.
David Family specializes in premium Californian Pinot Noir.
Developed and executed national marketing and sales strategies: → 15% total revenue increase year-over-year → 30% increase in account placements
Led and managed account placements: Set annual business objectives and KPIs; oversaw budgets and performance forecasts
Secured national press coverage, including CNBC, Forbes, Robb Report, Inside Hook, Examiner, Huffington Post, Town & Country Magazine
Identified optimal relationship-building opportunities, such as food-and-wine events, dinners, and partnerships → Co-brand Sponsorship with Volvo; Holiday Window Placement with Ralph Lauren; Promotional Tasting for Facebook HQ; Appellation49 with the SF 49ers
Established and maintained relationships with distributors, key retailer, restaurant and bar stakeholders
The company was founded in 2009 with one simple idea: make sustainability and innovation the core components of our brands.
Led the launch of FAIR. Spirits brand in the U.S. market: Developed and oversaw national launch strategies, including marketing, advertising, PR, social and sales campaigns. → Tactical placements of ON and OFF premise accounts led to a 300% increase in sales in just one year