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▪ 8+ years experience with U.S. B2B & B2C luxury wine markets through domestic and international brands, such as Ramonet, Kracher, Chateau de la Tour, Sanford and Benedict, etc.
▪ Highly skilled in managing field sales teams and trade relationships with all high-end on and off premise accounts (Eleven Madison Park, Le Bernardin, Per Se, Sherry Lehmann, etc.)
▪ Proven track record of reliable sales performances and consistently exceeded company sales goals

Contact

Professional Status

Employed
Open to opportunities

Experience

Region Manager, East - CRU Portfolio

Terlato Wines
Since August 2016
  • Managing the entire Terlato Wines CRU Collection portfolio which includes fine and rare wines, within the East Coast of the U.S..
  • Providing leadership and training for district managers and distributors’ sales forces across 20+ states
  • Responsible for all individual State financials, allocations, budgets, distribution plans, depletions, pricing, and profit analysis
  • Driving the decision process to execute the plan and meet division objectives and business annual budgets
  • Hand selling to targeted accounts and creating professional relationships with those key targeted accounts in the territory (high end focus)
  • Developing market plans and programming with distributor partners
  • Managing the execution of standards within the distributor partners, including holding the distributor accountable to meet goals and implement market plans effectively
  • Managing P&L to ensure sales and financial goals are met
  • Developing, implementing and managing of the brand programs and positioning
  • Ensuring proper brand positioning, creativity, and tactical brand plans are prepared
  • Conducting specialty wine tastings, events, sponsorships, promotional activities, wait staff training and education and trade shows

US Sales Manager

Les Dauphins and Jaillance
August 2015 to August 2016
  • Expanded the distribution network for these 2 high volume brands
  • Led, guided and supported a team of regional managers to meet company sales goals
  • Increased sales and brand recognition
  • Implemented programs in partnership with each distributor
  • Coordinated promotional actions for On and Off premise
  • Managed new product development
  • Built promotional and incentive strategies
  • Suggested new marketing tools in partnership with marketing agencies
  • Trained and animated the markets nationwide
  • Reported and analyzed national performances
  • Managed budget allocated to programs

National Marketing & Sales Manager

David Family Wines
February 2012 to August 2015
  • Developed and executed national marketing and sales strategies:
    → 15% total revenue increase year-over-year
    → 30% increase in account placements
  • Led and managed account placements: Set annual business objectives and KPIs; oversaw budgets and performance forecasts
  • Secured national press coverage, including CNBC, Forbes, Robb Report, Inside Hook, Examiner, Huffington Post, Town & Country Magazine
  • Identified optimal relationship-building opportunities, such as food-and-wine events, dinners, and partnerships
    → Co-brand Sponsorship with Volvo; Holiday Window Placement with Ralph Lauren; Promotional Tasting for Facebook HQ; Appellation49 with the SF 49ers
  • Established and maintained relationships with distributors, key retailer, restaurant and bar stakeholders

Freelance Fine Wine Consultant

Fine Wine Consulting
January 2011 to July 2015
  • Built consumer education programs (including tastings, classes, workshops, etc.) for Sud de France Exports, Sunshine Concepts and GC Marketing
  • Assisted the U.S. market-entry of various luxury French wines at DWBS (Champagne Jeeper, Domaine Bachey-Legros).
  • Developed full-scale social media content and programs for Brooklyn Winery

National Brand Ambassador

Ethical Wine & Spirits
December 2010 to February 2012
  • Led the launch of FAIR. Spirits brand in the U.S. market: Developed and oversaw national launch strategies, including marketing, advertising, PR, social and sales campaigns.
    → Tactical placements of ON and OFF premise accounts led to a 300% increase in sales in just one year

Skills

  • Program Coordinator at TEDxLoire & TEDxStellenbosch
    2010-2012
  • Youth Mentor at Big Brothers and Big Sisters of America
    2014 - Present
  • Volunteer for Habitat for Humanity
    2012 - Present
  • Youth Mentor in Stellenbosch Township, South Africa
    2010
  • Native fluency in French, English and Spanish

Education

WSET Level 4 Diploma

International Wine Center
Since 2016

WSET Level 3

International Wine Center
2015

New York, NY

Sommelier Certification

Sommelier Society of America
2012

New York, NY

M.B.A. International Business Management & Marketing

Université d'Angers
2009 to 2010

Angers, France

Bachelor of Science in International Business

University of Tennessee & Université d'Angers
2006 to 2009

Knoxville, TN & Angers, France