▪ 8+ years experience with U.S. B2B & B2C luxury wine markets through domestic and international brands, such as Ramonet, Kracher, Chateau de la Tour, Sanford and Benedict, etc.
▪ Highly skilled in managing field sales teams and trade relationships with all high-end on and off premise accounts (Eleven Madison Park, Le Bernardin, Per Se, Sherry Lehmann, etc.)
▪ Proven track record of reliable sales performances and consistently exceeded company sales goals
Developed and executed national marketing and sales strategies:
→ 15% total revenue increase year-over-year
→ 30% increase in account placements
Led and managed account placements: Set annual business objectives and KPIs; oversaw budgets and performance forecasts
Secured national press coverage, including CNBC, Forbes, Robb Report, Inside Hook, Examiner, Huffington Post, Town & Country Magazine
Identified optimal relationship-building opportunities, such as food-and-wine events, dinners, and partnerships
→ Co-brand Sponsorship with Volvo; Holiday Window Placement with Ralph Lauren; Promotional Tasting for Facebook HQ; Appellation49 with the SF 49ers
Established and maintained relationships with distributors, key retailer, restaurant and bar stakeholders
Led the launch of FAIR. Spirits brand in the U.S. market: Developed and oversaw national launch strategies, including marketing, advertising, PR, social and sales campaigns.
→ Tactical placements of ON and OFF premise accounts led to a 300% increase in sales in just one year