• Certified sommelier and wine specialist with 8 years of expertise on California, French, Argentine and South African wines
• WSET-3 Advanced Certification. Working on WSET-4 Diploma
• 5+ years national marketing and sales experience with boutique luxury wines, high volume wine brands and artisanal spirits
• 6+ years deep immersion in the global wine and spirits marketing industry
• Master’s of Business Administration in International Business and Marketing

"Man cannot discover new oceans unless he has the courage to lose sight of the shore." ~ Andre Gide

Contact

Professional Status

Employed
Just looking around

Experience

Region Manager, East - CRU Selections

Terlato Wines International
Since August 2016
  • Managing the entire Terlato Wines CRU Selections portfolio within the East Coast of the U.S. which includes fine and rare wines (Ramonet, Roumier, Chateau de la Tour, Labet, Chateau de Meursault & Marsannay, Marco Abella, Kracher, Peller Estate, etc.).
  • Responsible for all individual State financials, allocations, budgets, distribution plans, depletions, pricing, and profit analysis
  • Driving the decision process to execute the plan and meet division objectives and business annual budgets
  • Hand selling to targeted accounts and creating professional relationships with those key targeted accounts in the territory (high end focus)
  • Developing market plans and programming with Distributor Partners
  • Managing the execution of standards within the Distributor Partners, including holding the distributor accountable to meet goals and implement market plans effectively
  • Managing P&L to ensure sales and financial goals are met
  • Developing, implementing and managing of the Brand programs and positioning
  • Ensuring proper brand positioning, creativity, and tactical brand plans are prepared
  • Conducting specialty wine tastings, events, sponsorships, promotional activities, wait staff training and education and trade shows

US Sales Manager

Les Dauphins and Jaillance
August 2015 to August 2016
  • Expanding the distribution network for these 2 Rhone brands
  • Increasing sales and brand recognition
  • Implementing programs in partnership with each distributor
  • Coordinating promotional actions for On and Off premise
  • Managing new product development
  • Building promotional and incentive strategies
  • Suggesting marketing tools in partnership with marketing agencies
  • Training and animating the markets nationwide
  • Reporting and analyzing performances
  • Managing budget allocated to programs

National Marketing & Sales Manager

David Family Wines
February 2012 to August 2015
  • Developing and executing national marketing and sales strategies:
    → 15% total revenue increase year-over-year
    → 30% increase in account placements
  • Leading and managing account placement: Setting annual business objectives and KPIs; overseeing budgets and performance forecasts
  • Securing national press coverage, including CNBC, Forbes, Robb Report, Inside Hook, Examiner, Huffington Post, Town & Country Magazine
  • Identifying optimal relationship-building opportunities, such as food-and-wine events, dinners, and partnerships
    → Co-brand Sponsorship with Volvo; Holiday Window Placement with Ralph Lauren; Promotional Tasting for Facebook HQ; Appellation49 with the SF 49ers
  • Establishing and maintaining relationships with distributors, key retailer, restaurant and bar stakeholders

Freelance Fine Wine Consultant

Fine Wine Consulting
Since January 2011
  • Building consumer education programs (including tastings, classes, workshops, etc.) for Sud de France Exports, Sunshine Concepts and GC Marketing
  • Assisting the U.S. market-entry of various luxury French wines at DWBS
  • Developed full-scale social media content and programs for Brooklyn Winery

National Brand Ambassador

FAIR. Spirits
January 2011 to January 2012
  • Led the launch of FAIR. brand in the U.S. market: Developed and oversaw national launch strategies, including marketing, advertising, PR, social and sales campaigns.
    → Tactical placements of ON and OFF premise accounts led to a 300% increase in sales in just one year

Skills

  • Program Coordinator at TEDxLoire & TEDxStellenbosch
    2010-2012
  • Youth Mentor at Big Brothers and Big Sisters of America
    2014 - Present
  • Volunteer for Habitat for Humanity
    2012 - Present
  • Youth Mentor in Stellenbosch Township, South Africa
    2010
  • Native fluency in French, English and Spanish

Education

WSET Level 3

International Wine Center
Since 2015

New York, NY

Sommelier Certification

Sommelier Society of America
Since 2012

New York, NY

M.B.A. International Business Management & Marketing

Université d'Angers
2009 to 2010

Angers, France

Bachelor of Science in International Business

University of Tennessee & Université d'Angers
2006 to 2009

Knoxville, TN & Angers, France