▪ 8+ years experience with U.S. B2B & B2C luxury wine markets through domestic and international brands, such as Ramonet, Kracher, Chateau de la Tour, Sanford and Benedict, etc.
▪ Highly skilled in managing field sales teams and trade relationships with all high-end on and off premise accounts (Eleven Madison Park, Le Bernardin, Per Se, Sherry Lehmann, etc.)
▪ Proven track record of reliable sales performances and consistently exceeded company sales goals
Managing the entire Terlato Wines CRU Collection portfolio which includes fine and rare wines, within the East Coast of the U.S..
Providing leadership and training for district managers and distributors’ sales forces across 20+ states
Responsible for all individual State financials, allocations, budgets, distribution plans, depletions, pricing, and profit analysis
Driving the decision process to execute the plan and meet division objectives and business annual budgets
Hand selling to targeted accounts and creating professional relationships with those key targeted accounts in the territory (high end focus)
Developing market plans and programming with distributor partners
Managing the execution of standards within the distributor partners, including holding the distributor accountable to meet goals and implement market plans effectively
Managing P&L to ensure sales and financial goals are met
Developing, implementing and managing of the brand programs and positioning
Ensuring proper brand positioning, creativity, and tactical brand plans are prepared
Conducting specialty wine tastings, events, sponsorships, promotional activities, wait staff training and education and trade shows
Developed and executed national marketing and sales strategies:
→ 15% total revenue increase year-over-year
→ 30% increase in account placements
Led and managed account placements: Set annual business objectives and KPIs; oversaw budgets and performance forecasts
Secured national press coverage, including CNBC, Forbes, Robb Report, Inside Hook, Examiner, Huffington Post, Town & Country Magazine
Identified optimal relationship-building opportunities, such as food-and-wine events, dinners, and partnerships
→ Co-brand Sponsorship with Volvo; Holiday Window Placement with Ralph Lauren; Promotional Tasting for Facebook HQ; Appellation49 with the SF 49ers
Established and maintained relationships with distributors, key retailer, restaurant and bar stakeholders
Led the launch of FAIR. Spirits brand in the U.S. market: Developed and oversaw national launch strategies, including marketing, advertising, PR, social and sales campaigns.
→ Tactical placements of ON and OFF premise accounts led to a 300% increase in sales in just one year
