• Certified sommelier and wine specialist with 8 years of expertise on California, French, Argentine and South African wines
• WSET-3 Advanced Certification. Working on WSET-4 Diploma
• 5+ years national marketing and sales experience with boutique luxury wines, high volume wine brands and artisanal spirits
• 6+ years deep immersion in the global wine and spirits marketing industry
• Master’s of Business Administration in International Business and Marketing
"Man cannot discover new oceans unless he has the courage to lose sight of the shore." ~ Andre Gide
Managing the entire Terlato Wines CRU Selections portfolio within the East Coast of the U.S. which includes fine and rare wines (Ramonet, Roumier, Chateau de la Tour, Labet, Chateau de Meursault & Marsannay, Marco Abella, Kracher, Peller Estate, etc.).
Responsible for all individual State financials, allocations, budgets, distribution plans, depletions, pricing, and profit analysis
Driving the decision process to execute the plan and meet division objectives and business annual budgets
Hand selling to targeted accounts and creating professional relationships with those key targeted accounts in the territory (high end focus)
Developing market plans and programming with Distributor Partners
Managing the execution of standards within the Distributor Partners, including holding the distributor accountable to meet goals and implement market plans effectively
Managing P&L to ensure sales and financial goals are met
Developing, implementing and managing of the Brand programs and positioning
Ensuring proper brand positioning, creativity, and tactical brand plans are prepared
Conducting specialty wine tastings, events, sponsorships, promotional activities, wait staff training and education and trade shows
Developing and executing national marketing and sales strategies:
→ 15% total revenue increase year-over-year
→ 30% increase in account placements
Leading and managing account placement: Setting annual business objectives and KPIs; overseeing budgets and performance forecasts
Securing national press coverage, including CNBC, Forbes, Robb Report, Inside Hook, Examiner, Huffington Post, Town & Country Magazine
Identifying optimal relationship-building opportunities, such as food-and-wine events, dinners, and partnerships
→ Co-brand Sponsorship with Volvo; Holiday Window Placement with Ralph Lauren; Promotional Tasting for Facebook HQ; Appellation49 with the SF 49ers
Establishing and maintaining relationships with distributors, key retailer, restaurant and bar stakeholders
Led the launch of FAIR. brand in the U.S. market: Developed and oversaw national launch strategies, including marketing, advertising, PR, social and sales campaigns.
→ Tactical placements of ON and OFF premise accounts led to a 300% increase in sales in just one year
