▪ 10+ years experience in top U.S. and Canadian wine markets, working with coveted brands like Romanee Conti, Leflaive, Biondi Santi, Familia Torres, Kracher, Schramsberg, Rombauer and more. ▪ Proven track record of reliable sales performances and consistently exceeded company goals. ▪ Highly skilled in leading market strategies, managing A&P budgets, and building valuable customer relationships.
Leading the development and the execution of the business and marketing plans for Familia Torres Spain, Chile and Spirits
Managing priorities, allocating resources and sharing strategic insights to maximize the brand value over time
Key Account Manager with the Trade – provincial Liquor Boards, Grocery Chains, Restaurants partners - with the objective to build long term relationships and quality distribution
Managing the yearly business and marketing plan development for the growth of Familia Torres' strategic brands in Canada
Monitoring sales and profit for Torres' portfolio in Canada while completing management reports, KPIs and business plan
Establishing and managing a national pricing strategy
Managed Wilson Daniels Wholesale New York Metro sales team
Provided leadership and training for the sales forces across NY Metro
Drove the decision process to execute the plan and meet brand goals in NY
Hand sold to targeted accounts and creating professional relationships with those key targeted accounts in the territory (high end focus)
Managed allocations for brands such as Domaine de la Romanee Conti, Domaine Leflaive, Clos de Tart, Chateau Grillet, Biondi Santi, Romano Dal Forno, Promontory, etc.
Managed the entire Terlato Wines CRU Collection portfolio which includes fine and rare wines, within the East Coast of the U.S..
Provided leadership and training for district managers and distributors’ sales forces across 20+ states
Responsible for all individual State financials, allocations, budgets, distribution plans, depletions, pricing, and profit analysis
Drove the decision process to execute the plan and meet division objectives and business annual budgets
Hand sold to targeted accounts and creating professional relationships with those key targeted accounts in the territory (high end focus)
Developed market plans and programming with distributor partners
Managed the execution of standards within the distributor partners, including holding the distributor accountable to meet goals and implement market plans effectively
Managed P&L to ensure sales and financial goals are met
Developed, implemented and managed the brand programs and positioning
Ensured proper brand positioning, creativity, and tactical brand plans are prepared
Conducted specialty wine tastings, events, sponsorships, promotional activities, wait staff training and education and trade shows
David Family specializes in premium Californian Pinot Noir.
Developed and executed national marketing and sales strategies: → 15% total revenue increase year-over-year → 30% increase in account placements
Led and managed account placements: Set annual business objectives and KPIs; oversaw budgets and performance forecasts
Secured national press coverage, including CNBC, Forbes, Robb Report, Inside Hook, Examiner, Huffington Post, Town & Country Magazine
Identified optimal relationship-building opportunities, such as food-and-wine events, dinners, and partnerships → Co-brand Sponsorship with Volvo; Holiday Window Placement with Ralph Lauren; Promotional Tasting for Facebook HQ; Appellation49 with the SF 49ers
Established and maintained relationships with distributors, key retailer, restaurant and bar stakeholders
The company was founded in 2009 with one simple idea: make sustainability and innovation the core components of our brands.
Led the launch of FAIR. Spirits brand in the U.S. market: Developed and oversaw national launch strategies, including marketing, advertising, PR, social and sales campaigns. → Tactical placements of ON and OFF premise accounts led to a 300% increase in sales in just one year
