▪ 8+ years experience with U.S. B2B & B2C luxury wine markets through domestic and international brands, such as Ramonet, Kracher, Chateau de la Tour, Sanford and Benedict, etc.
▪ Highly skilled in managing field sales teams and trade relationships with all high-end on and off premise accounts (Eleven Madison Park, Le Bernardin, Per Se, Sherry Lehmann, etc.)
▪ Proven track record of reliable sales performances and consistently exceeded company sales goals
Developed and executed national marketing and sales strategies:
→ 15% total revenue increase year-over-year
→ 30% increase in account placements
Led and managed account placements: Set annual business objectives and KPIs; oversaw budgets and performance forecasts
Secured national press coverage, including CNBC, Forbes, Robb Report, Inside Hook, Examiner, Huffington Post, Town & Country Magazine
Identified optimal relationship-building opportunities, such as food-and-wine events, dinners, and partnerships
→ Co-brand Sponsorship with Volvo; Holiday Window Placement with Ralph Lauren; Promotional Tasting for Facebook HQ; Appellation49 with the SF 49ers
Established and maintained relationships with distributors, key retailer, restaurant and bar stakeholders
David Family specializes in premium Californian Pinot Noir.
Led the launch of FAIR. Spirits brand in the U.S. market: Developed and oversaw national launch strategies, including marketing, advertising, PR, social and sales campaigns.
→ Tactical placements of ON and OFF premise accounts led to a 300% increase in sales in just one year
The company was founded in 2009 with one simple idea: make sustainability and innovation the core components of our brands.