▪ 10+ years experience in top U.S. and Canadian wine markets, working with coveted brands like Romanee Conti, Leflaive, Biondi Santi, Familia Torres, Kracher, Schramsberg, Rombauer and more. ▪ Proven track record of reliable sales performances and consistently exceeded company goals. ▪ Highly skilled in leading market strategies, managing A&P budgets, and building valuable customer relationships.
Leading the development and the execution of the business and marketing plans for Familia Torres Spain, Chile and Spirits
Managing priorities, allocating resources and sharing strategic insights to maximize the brand value over time
Key Account Manager with the Trade – provincial Liquor Boards, Grocery Chains, Restaurants partners - with the objective to build long term relationships and quality distribution
Managing the yearly business and marketing plan development for the growth of Familia Torres' strategic brands in Canada
Monitoring sales and profit for Torres' portfolio in Canada while completing management reports, KPIs and business plan
Establishing and managing a national pricing strategy
Familia Torres founded its winery in Vilafranca del Penedès in 1870, more than 150 years ago, but its roots in the winegrowing traditions of Penedès date back to the 16th century. Every generation has passed on its passion for wine culture from parents to children, a passion built on a deep respect for the Earth and tradition, as well as a belief in innovation. Today the focus of the fifth generation is on making wines from exceptional vineyards and historical estates, as well as on recovering ancestral varieties as a way of adapting to climate change. Since 2008, Familia Torres has taken active steps to combat the climate emergency, implementing adaptation and mitigation measures to reduce its carbon emissions. Familia Torres has a historical connection to Penedès, Conca de Barberà, Priorat, and Costers del Segre, but now its presence extends to vineyards and wineries in preeminent Spanish wine regions – Rioja, Ribera del Duero, Rueda, and Rías Baixas – and in Chile and California. Familia Torres is a member of Primum Familiae Vini, an association representing 12 of the oldest and most prestigious wine families in the world, and it is the founder of International Wineries for Climate Action, which promotes the decarbonization of the wine sector.
David Family specializes in premium Californian Pinot Noir.
Developed and executed national marketing and sales strategies: → 15% total revenue increase year-over-year → 30% increase in account placements
Led and managed account placements: Set annual business objectives and KPIs; oversaw budgets and performance forecasts
Secured national press coverage, including CNBC, Forbes, Robb Report, Inside Hook, Examiner, Huffington Post, Town & Country Magazine
Identified optimal relationship-building opportunities, such as food-and-wine events, dinners, and partnerships → Co-brand Sponsorship with Volvo; Holiday Window Placement with Ralph Lauren; Promotional Tasting for Facebook HQ; Appellation49 with the SF 49ers
Established and maintained relationships with distributors, key retailer, restaurant and bar stakeholders
The company was founded in 2009 with one simple idea: make sustainability and innovation the core components of our brands.
Led the launch of FAIR. Spirits brand in the U.S. market: Developed and oversaw national launch strategies, including marketing, advertising, PR, social and sales campaigns. → Tactical placements of ON and OFF premise accounts led to a 300% increase in sales in just one year