• Certified sommelier and wine specialist with 8 years of expertise on California, French, Argentine and South African wines
• WSET-3 Advanced Certification. Working on WSET-4 Diploma
• 5+ years national marketing and sales experience with boutique luxury wines, high volume wine brands and artisanal spirits
• 6+ years deep immersion in the global wine and spirits marketing industry
• Master’s of Business Administration in International Business and Marketing

"Man cannot discover new oceans unless he has the courage to lose sight of the shore." ~ Andre Gide

Contact

Professional Status

Employed
Just looking around

Experience

National Brand Ambassador

FAIR. Spirits
January 2011 to January 2012
Responsibilities completed
  • Led the launch of FAIR. brand in the U.S. market: Developed and oversaw national launch strategies, including marketing, advertising, PR, social and sales campaigns.
    → Tactical placements of ON and OFF premise accounts led to a 300% increase in sales in just one year
Company Description

FAIR. Spirits - www.fairspirits.com

We are a small and dedicated crew who travel around the world to associate and work with independent farming communities who grow, cultivate and harvest the finest ingredients from the earth, the rich soil their unique richness and legacy. Because our savoir-faire is a matter of passion and independence, because we stand against large scale productions, because we fight for fairer deals in trade and dignity, we have created a concrete project to give the farmers real opportunities.

The World's First Line Of Fair Trade Certified™ Spirits includes FAIR. Quinoa Vodka, FAIR. Goji Liqueur and FAIR. Café liqueur.

Company website

http://www.fairspirits.com/