• Certified sommelier and wine specialist with 8 years of expertise on California, French, Argentine and South African wines
• WSET-3 Advanced Certification. Working on WSET-4 Diploma
• 5+ years national marketing and sales experience with boutique luxury wines, high volume wine brands and artisanal spirits
• 6+ years deep immersion in the global wine and spirits marketing industry
• Master’s of Business Administration in International Business and Marketing

"Man cannot discover new oceans unless he has the courage to lose sight of the shore." ~ Andre Gide

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Professional Status

Employed
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Experience

Region Manager, East - CRU Selections

Terlato Wines International
Since August 2016
Responsibilities completed
  • Managing the entire Terlato Wines CRU Selections portfolio within the East Coast of the U.S. which includes fine and rare wines (Ramonet, Roumier, Chateau de la Tour, Labet, Chateau de Meursault & Marsannay, Marco Abella, Kracher, Peller Estate, etc.).
  • Responsible for all individual State financials, allocations, budgets, distribution plans, depletions, pricing, and profit analysis
  • Driving the decision process to execute the plan and meet division objectives and business annual budgets
  • Hand selling to targeted accounts and creating professional relationships with those key targeted accounts in the territory (high end focus)
  • Developing market plans and programming with Distributor Partners
  • Managing the execution of standards within the Distributor Partners, including holding the distributor accountable to meet goals and implement market plans effectively
  • Managing P&L to ensure sales and financial goals are met
  • Developing, implementing and managing of the Brand programs and positioning
  • Ensuring proper brand positioning, creativity, and tactical brand plans are prepared
  • Conducting specialty wine tastings, events, sponsorships, promotional activities, wait staff training and education and trade shows
Company website

http://terlatowines.com/