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▪ 8+ years experience with U.S. B2B & B2C luxury wine markets through domestic and international brands, such as Ramonet, Kracher, Chateau de la Tour, Sanford and Benedict, etc.
▪ Highly skilled in managing field sales teams and trade relationships with all high-end on and off premise accounts (Eleven Madison Park, Le Bernardin, Per Se, Sherry Lehmann, etc.)
▪ Proven track record of reliable sales performances and consistently exceeded company sales goals

Contact

Professional Status

Employed
Open to opportunities

Experience

Region Manager, East - CRU Portfolio

Terlato Wines
Since August 2016
Responsibilities completed
  • Managing the entire Terlato Wines CRU Collection portfolio which includes fine and rare wines, within the East Coast of the U.S..
  • Providing leadership and training for district managers and distributors’ sales forces across 20+ states
  • Responsible for all individual State financials, allocations, budgets, distribution plans, depletions, pricing, and profit analysis
  • Driving the decision process to execute the plan and meet division objectives and business annual budgets
  • Hand selling to targeted accounts and creating professional relationships with those key targeted accounts in the territory (high end focus)
  • Developing market plans and programming with distributor partners
  • Managing the execution of standards within the distributor partners, including holding the distributor accountable to meet goals and implement market plans effectively
  • Managing P&L to ensure sales and financial goals are met
  • Developing, implementing and managing of the brand programs and positioning
  • Ensuring proper brand positioning, creativity, and tactical brand plans are prepared
  • Conducting specialty wine tastings, events, sponsorships, promotional activities, wait staff training and education and trade shows
Company website

http://terlatowines.com/